The Internet today is one of the most important platforms for marketing research. First of all, because of the number of users. Marketing research via online surveys has some specific features. This abstract will explain how to make a survey online.
The technology of online surveys
The method of Internet surveys is one of the most popular in researching the global network. Surveys are conducted through user surveys. These can be mailing lists of a specific category of consumers of a particular product and, for example, surveys on the websites of companies interested in conducting marketing research since you can count on “your” audience. Today, marketing research companies with their own respondents’ databases are popular. It became possible precisely because many people use the Internet today, and obtaining information from a specific category of people from different parts of the country is possible.
So, you can use different forms to make surveys online:
- sending questionnaires by e-mail,
- questionnaires on company websites,
- publication in a social network,
- offline surveys, when the respondent is asked to download the questionnaire, fill it out independently, and then send it by e-mail or in another way.
The pros of marketing online surveys
- Fast acquisition of primary data
As a rule, the terms for collecting information in online research are significantly shorter than in offline project implementation. Hundreds and thousands of online interviews can be conducted within a few days.
- Response boost
The IT infrastructure of online research allows you to design multi-level questionnaires with a friendly interface. Combined with the technical simplicity of submitting answers, it creates the conditions for easier, faster, and more interesting completion of any questionnaire by the respondent.
- Tracking results in real-time
You can control collecting information through the web interface during the online survey. It is possible to get answers to some key questions even before the information-gathering stage is completed.